IMVU Information

IMVU Launches Ice-T Virtual Storefront

Store will feature Ice-T merchandise plus custom apparel from celebrity wife Coco

PALO ALTO, Calif., October 13, 2009 -- IMVU Inc. (tr.imvu.com), an avatar-based social network and virtual world where people meet and interact in 3D, today announced the launch of a co-branded storefront featuring custom-designed 3D virtual goods from Grammy Award winning rapper, actor and author Ice-T, as well as a special selection of apparel and lingerie from his wife, celebrity model and actress Coco.

The Ice-T and Coco store is located at http://tr.imvu.com/shop/icet_coco. On the left side of the store IMVU members will find virtual goods that reflect the Ice-T urban lifestyle and brand, including Ice-T branded t-shirts, hats and even virtual weapons such as bazookas, rocket launchers, nunchakus and more. The right side of the store features a specialty line of women's apparel products designed by Coco. IMVU members can buy these items for their avatars and wear them when interacting with other members in IMVU's 3D animated scenes.

"We love Ice-T and Coco because they are fun and fearless entertainers. Their branded merchandise will be a great addition for IMVU members," said Jeff Titterton, Vice President of Marketing and Sales at IMVU. "We are excited about this partnership and look forward to working with Ice-T and Coco to add more items to the store each month."

"Coco and I are excited to be working with IMVU on this project," said Ice-T. "It's cool how the avatars can use or wear the 3D products we created in IMVU's animated rooms. It's a whole new way to interact with people."

Ice-T is a Grammy Award and NAACP Image Award-winning American rapper, actor and author. He is credited with helping to pioneer gangsta rap, a sub-genre of hip hop music, in the late 1980s. As an actor, he is perhaps best known for his portrayal of NYPD Detective Odafin "Fin" Tutuola on the NBC police drama Law & Order: Special Victims Unit.

About IMVU

IMVU Inc. (tr.imvu.com) is an avatar-based social network and virtual world where people meet and interact in 3D. IMVU has reached 40 million registered users, 6 million unique visitors and a $25 million revenue run rate. IMVU has the world's largest virtual goods catalog of more than 3 million items, almost all of which are created by its own users. Founded in 2004, IMVU is backed by venture investors Best Buy Capital, Menlo Ventures, Allegis Capital and Bridgescale Partners and is located in Palo Alto, CA.

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