IMVU Enters Social Entertainment Arena
IMVU adds lucrative games via partnerships with Viximo, Heyzap and OMGPOP
PALO ALTO, CA -- September 21, 2010 -- IMVU, an online community where members use 3D avatars to meet new people, chat, create and play games with their friends, today announced that the company is expanding into social entertainment by offering casual and social games on its popular social platform.
IMVU is expanding its entertainment features by bringing games to its growing community of more than 50 million registered users by partnering with leading games developers Viximo, Heyzap and OMGPOP. Through these partnerships IMVU is making its first foray into the lucrative casual and social gaming markets, and taking its popular social platform beyond its core 3D chat, play and dress-up to provide a broader social entertainment experience.
"IMVU offers great entertainment value by adding games to our 3D social experience," said Cary Rosenzweig, CEO of IMVU. "From a business perspective, games combined with our social networking and virtual goods economy is the natural direction to take IMVU to the next level of growth."
"We are excited to be partnering with IMVU to introduce social games that allow IMVU community members to engage with one another like never before," said Dale Strang, CEO of Viximo. "Many of our games, like IMVU-branded Top Modelz, integrate seamlessly with IMVU's virtual goods. This makes it possible for the millions of IMVU community members to personalize their fun in our games."
About IMVU, Inc.
IMVU, Inc. (tr.imvu.com) is an online community where members use 3D avatars to meet new people, chat, create and play games with their friends. IMVU has reached 50 million registered users, 10+ million unique visitors per month and a $40+ million annualized revenue run rate. IMVU has the world's largest virtual goods catalog of more than four million items, almost all of which are created by its own members. Founded in 2004, IMVU is backed by venture investors Menlo Ventures, Allegis Capital, Bridgescale Partners and Best Buy Capital and is located in Palo Alto, CA. IMVU is hiring for many positions, log onto http://tr.imvu.com/jobs for more information.